Burger King Latin America Platform
As part of Tillster’s multi-brand ordering platform, I worked with Product and Engineering to design the Burger King Colombia experience as the foundation for a scalable Latin America (LATAM) system. The goal was not only to launch a localized product, but to establish a flexible framework that future LATAM markets could build on without redesigning core experiences from scratch.
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Burger King Colombia was the first implementation in the LATAM expansion roadmap, but the existing platform architecture was constrained by:
- A menu structure optimized for a global system, not LATAM-specific ordering behavior
- Limited scalability for future country-specific adaptations
- A design workflow fragmented across multiple clients and possibly designers within the same platform
- Engineering migration toward a React-based system requiring stronger design-to-code alignment
Additionally, LATAM markets introduced external constraints, particularly unreliable address data from Google Maps, which impacted delivery accuracy and required UX adaptations.
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Designing for Scale, Not Just Colombia
Instead of treating Colombia as a standalone product, I designed a system that could support multiple future LATAM markets. This required balancing:
- Consistency across the global Burger King experience
- Flexibility for regional and market-specific needs
- Usability for future designers maintaining and extending the system
Rather than creating rigid “templates,” I focused on defining structured guidelines that clarified what should remain consistent vs. what could be adapted per market..
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Design System & Token Strategy
To support scalability across multiple brands and clients within Tillster’s platform, I implemented a token-based design system using Token Studio.
While Figma’s native variables were evaluated, they were not suitable for our environment because:
- Designers work across many client projects within a shared workspace
- Native token setups made it difficult to isolate and manage brand-specific styles
- We needed a more portable system aligned with engineering workflows and React implementation
Token Studio enabled a more structured approach to:
- Managing brand-specific design tokens
- Supporting consistent theming across multiple clients
- Improving handoff and alignment with the React-based development system
I also created documentation and guidelines to ensure other designers could adopt the system consistently across future LATAM implementations.
Localization Challenges
A key UX challenge in LATAM markets was inaccurate or incomplete address data from Google Maps.
To mitigate delivery errors, I designed flows that:
- Required users to confirm their delivery location on a map
- Encouraged manual validation of address details
- Expanded support for detailed delivery instructions to improve order accuracy
These adjustments helped reduce ambiguity in the ordering process and improved reliability in regions with inconsistent mapping data.
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A scalable design foundation for Burger King’s LATAM expansion
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